![]() “That’s where the conservatives like me, cause I’m just real,” he added. “You don’t hate anyone, you just think it’s stupid.” ![]() Because if you say it, it turns into, ‘You’re homophobic, you hate trans people, you hate gays,’ and it’s just how you feel,” Star said. But you need someone like me that looks like me to say it. The YouTuber clarified that he knew attacking pronouns is unpopular, but he believes it’s not hateful to do so. How are you a ‘they?’ What the f – – k does that mean?” Jeffree Star has been known to break gender norms himself, with his iconic long pink hair and often sporting dresses and heels. Star added, “And people get so mad when I say that. Because everyone is so bored on their f – – king houses they just started to make up more s – – t,” he said in a now-viral Twitter video. “‘They’ and ‘them’ and all that extra s – – t that we added during the pandemic. The 37-year-old influencer, who is openly gay, suggested pronoun culture is a new thing that stemmed from people being “bored” - especially during the pandemic. “You’re trans, you’re male or you’re female.” “You’re not ‘they’ and ‘them,’ ” Star told NFL player Taylor Lewan on the “ Bussin’ With the Boys” podcast. The button-pushing makeup mogul went viral - again - after making comments on nonbinary pronouns during a podcast interview that premiered on Valentine’s Day. Jeffree Star is no stranger to internet drama. The week in whoppers: Kamala’s hot air, Andrea Mitchell’s vile DeSantis slur and moreĭear Abby: I snooped on my husband’s cell phone and made a shocking discovery I don’t think people are going to be doubting that it’s going to work or not because I have a good track record, but you never know.Joan Collins: Women’s freedoms being ‘eroded’ by political correctness I think people are going to be pleasantly surprised. “Like I see something that’s changed or my skin is softer than before. “I just wanted something where if someone picks up one of the items and tries it, they get an effect,” he said. The consumer doesn’t want drama and they just want facts and information, which is nice.”įor the future of Jeffree Star Skin, Star already has other products lined up for release and will be partnering with wholesalers at a later date after initially launching on his own website. I think influencer culture has definitely shifted. I’m writing a book right now, so I’m deciphering through my version. “I think there was a pinnacle moment of the drama-geddon moments and all of these things that just made the beauty industry weird,” he explained. The “craziness” refers to a time in the YouTube beauty community of heightened drama between many of the biggest influencers, such as in 2019 when James Charles and Tati Westbrook were involved in a very public feud that ended up involving many other influencers, including Star and his former collaborator Shane Dawson. I know that might sound a little funny coming from me, but it’s nice to see normal cool reviews from people again without all the craziness.” I love some of the new people like Mikayla on TikTok and people who just genuinely love makeup and they’re not into drama. There aren’t many it’s kind of a graveyard. Influencer culture has definitely shifted. YouTube slowed down, makeup sales slowed down for the whole industry. “I think the internet pushed beauty into this huge thing, but COVID-19 kind of took that out. “Obviously I was a piece of the beauty puzzle, but I think overall beauty was a trend, right?” he said. Since Star launched his namesake makeup brand, the influencer beauty brand market has grown tremendously in size, with virtually every big name launching their own ventures both successfully and unsuccessfully. On the state of the current influencer beauty brand market, however, Star answered bluntly that “it’s dead.” The packaging also includes Star’s signature star motif. The moisturizer, for one, is housed in a clear reflective jar that’s meant to resemble a diamond. This is seen in the brand’s packaging, which incorporates the same light pink hue as the makeup brand. The founder is bringing over some of the makeup brand’s ethos to skin care, stating: “I always want to be very gaudy and dramatic, but isn’t as dramatic as Jeffree Star Cosmetics. The makeup brand has become known for its bold colors, flashy packaging and, at times, controversial collection themes. ![]() Star explained the brand is a natural extension of his highly popular Jeffree Star Cosmetics brand, which he launched in 2014 and has grown to be one of the most successful influencer-launched beauty brands on the market. He explained his products use a higher percentage of niacinamide to promote hydration and calm irritation and are free of alcohol and synthetic fragrances. For Star, it was important to do a thorough formulation process to create effective products with unique and clean ingredients.
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